The Chain Collaborative was founded in 2014 by Nora Burkey, whose passionate interest in sustainable development led to a passion for the coffee industry. TCC consists of experts who establish and develop connections between different parties in the coffee community. This can range from connecting consumers to nonprofits that specialize in coffee sustainability, to connecting coffee farmers with businesses or importers that are looking to collaborate. WS revamped their website to help increase TCC’s web presence by making the site an aesthetic, informative resource for collaborators and interested parties.