CHILDREN'S GLOBAL HEALTH FUND
The Children’s Global Health Fund (CGHF), incorporated in 2016 in New York, is a nonprofit charity organization with a mission to improve family health in developing countries and save the lives of vulnerable children and families worldwide. CGHF raises funds and provides support to organizations that are working towards this cause. One such organization is Clínica de Familia La Romana, which is a non-profit in the Dominican Republic, providing healthcare, education, and psycho-social support to vulnerable populations, serving more than 40,000 clients annually.
Sector: Non-profit Organization | Location: Mount Kisco, New York
The Challenge
CGHF faced several key challenges limiting its digital engagement and fundraising. The website’s navigation made it difficult for users to access information on CGHF’s mission and programs. With increasing mobile traffic, better mobile optimization was also needed for effective user engagement. The site’s design and visuals also needed an overhaul, and failed to capture CGHF’s global impact and connect emotionally with visitors. Lastly, inconsistent messaging across the site reduced the effectiveness of storytelling, making it harder to convey the urgency and significance of CGHF’s work.
These challenges constrained CGHF’s ability to engage supporters, increase donations, and expand its impact.
The Process and Solution
Phase 1: Discovery and Insights
WebServes began with an in-depth discovery phase, using a structured questionnaire and stakeholder interviews to align on CGHF’s goals and target audience. Through this phase, we established key objectives such as improving site navigation, enhancing storytelling, and optimizing the user experience to support mobile engagement and donation conversions.
Phase 2: Website Review and Competitive Analysis
The WebServes team conducted comprehensive website audit and competitive analysis, benchmarking CGHF against similar nonprofits to identify opportunities for improvement. These insights guided our design and content strategy to create an engaging digital experience tailored to CGHF’s audience.
Phase 3: Content Outline and Wireframes
With a strategy in place, we developed a content outline and wireframes that emphasized accessibility and a user-centered flow. Core pages like About Us, Programs, and Donate were organized for organization and impact. Each page was designed to guide visitors towards understanding CGHF’s initiatives and taking supportive actions.
Phase 4: Mockups and Visual Design
In the design phase, WebServes transformed wireframes into mockups, focusing on empathetic visuals and clear calls to action. The donation page was streamlined to simplify the giving process and encourage conversions. To enhance engagement, we incorporated infographics to visually represent the impact of donations, making the connection between donor contributions and real-world outcomes clear. Additionally, we used accordion-style elements to organize program details, allowing users to access relevant information in a compact and interactive format.
Phase 5: Replatforming and Launch
CGHF’s website was replatformed to a new instance of WordPress hosted on IONOS, allowing for greater flexibility, scalability, and ease of content management. Our replatforming approach included implementing a robust back-end structure optimized for security and performance. With a focus on responsive design, the site was built to provide an optimal experience on both desktop and mobile.
The Outcome
The revamped CGHF website has improved user engagement, leading to an increase in both traffic and donations. With a replatformed, modern website and a cohesive content strategy, CGHF now connects more effectively with its global audience, empowering the organization to expand its mission and impact.
NETWORKS OF CHANGE
Transforming Web Presence to End Violence Against Women
Sector: Non-profit Organization | Location:
The Challenge
Overcoming Digital Obstacles to Empower Women
Networks of Change (NOC), a social justice organization, faced a challenge with an outdated website that hindered effective communication and engagement. The specific focus was on promoting their impactful project, “Ending Violence Against Women,” aiming to empower journalists to report on this sensitive issue accurately and ethically. The existing platform lacked the necessary features to direct traffic to and promote the use of the project’s guide, hindering NOC’s ability to achieve its project goals.
The Process
Crafting a Strategic Journey for Digital Transformation
WebServes (WS) addressed the identified needs by developing a comprehensive strategy with two key dimensions:
- A carefully researched and implemented SEO strategy and framework.
- Creation of a more robust, extensible web content platform by re-platforming the existing NOC web platform from Weebly to WordPress.
- Provide expanded public access, promotion, and support for Violence Against Women (VAW) project content
The SEO strategy involved a multi-month plan, including onboarding, site review, strategy development, onsite optimization, adjustments, and ongoing monthly maintenance. It aimed to improve the website’s visibility, keyword rankings, and overall internet presence.
The Solution
The Tactical Approach to NOC's Digital Evolution
WebServes conducted a thorough baseline audit for the SEO component, reviewed the website’s strengths and weaknesses, and implemented a comprehensive keyword strategy. Landing pages were optimized, and social media strategies were developed to reinforce SEO efforts. The plan also included ongoing adjustments, new content additions, and monthly maintenance to ensure sustained progress.
Simultaneously, WebServes collaborated with NOC to enhance web content components. NOC provided all content for web sections and promotional materials related to the “Ending Violence Against Women” project. Discussions were held to determine key content and target audience segments. The user experience and information architecture were also considered, with a critical review and assessment of target audience segments.
The Outcome
Achieving Success Through Digital Empowerment
The collaboration between Networks of Change and WebServes resulted in a transformed digital presence that effectively promoted the “Ending Violence Against Women” (VAW) project. The SEO strategy significantly improved the website’s visibility, ranking, and overall performance. Landing pages were optimized, and fresh content was added regularly, ensuring a dynamic and engaging online presence. The website now serves as a comprehensive resource for journalists, contributing to the project’s goals of improving reporting on violence against women, increasing knowledge and skills, strengthening relationships, and enhancing public dialogue.
WebServes demonstrated its commitment to creative and technically effective solutions, aligning with the values of Networks of Change in its pursuit of human rights and journalists’ empowerment in combatting violence against women.
