Cecile Zhu Joins WebServes Board

We are very pleased to announce the newest addition to our Board of Directors:

Cecile Zhu, Product Manager, Ascend Learning, Joins WebServes

Cecile Zhu is a versatile product leader with 10+ years of experience across healthcare, e-learning, and talent management. Her portfolio spans every growth stage—from Fortune 500 enterprises to venture-backed startups and niche mid-market leaders—giving her a 360° view of how to scale products in diverse environments.

Over the past five years at Ascend Learning, she has led cross-functional teams to turn complex healthcare challenges into intuitive, data-driven solutions, delivering high-impact SaaS and consumer apps used by hundreds of thousands of clinicians and educators.

Armed with an MBA from Vanderbilt and an MS in Information Systems Engineering, Cecile thrives at the intersection of user-centered design, rapid experimentation, and cross-functional collaboration—helping mission-driven organizations improve care, grow revenue, and put people first.

SAVE THE DATE – OUR 20TH ANNIVERSARY CELEBRATION

2O25 is the 20th Anniversary of the founding of WebServes. During the year, we have engaged in small gestures of celebration of the milestones and

Five Essential Elements for Effective Web Design

If your organization already has a website up and running, you’ve achieved a vital milestone; a significant number of people will completely disregard a business that lacks one. However, crafting an impactful website takes a considerate amount of thoughtful design that stems from an understanding of how people think and interact with the web. To ensure your website is truly effective in engaging users, ask yourself the following questions…

Brian Masie Joins WebServes Board

We are very pleased to announce the newest addition to our Board of Directors:
Brian Masie, JD, CPA

Brian is a finance leader with 25+ years of experience advising global companies on tax strategy, cross-border structuring, and financial governance. As a licensed attorney and CPA, he brings a unique blend of strategic, financial, and legal expertise to board leadership. He holds a J.D. from Fordham University School of Law and a B.S. in Accounting and Finance from Boston College.