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Case Studies

Staten Island Children’s Museum (SICM)

Staten Island Children’s Museum (SICM) nurtures the creativity and curiosity natural to all children. It recognizes and celebrates different learning styles, and demonstrates vividly that learning can be exciting and fun. SICM works to achieve these goals through programming that emphasizes direct and authentic hands-on experiences. They encourage participation by visitors of all abilities and design special programs to serve as an educational resource through community centers and schools.

Sector: Nonprofit Cultural & Educational Institution | Location: Staten Island, NY

Staten Island Children’s Museum sought help from WebServes following Pandemic shutdown

The Challenge

How can WebServes assist SICM to deliver alternative programs during COVID closure?

SICM approached WebServes to assist in implementing a content delivery platform for museum programs based on the physical facilities. SICM had shutdown during the Pandemic but wanted to meaningfully engage with their audience, community. This was not only a technical challenge, but also a cultural and experiential one. How could SICM maintain its authentic, interactive, hands-on engagement character? How could SICM continue to benefit its youth-centric community (pre-school youth, students, parents, teachers, and caregivers), who were denied access to the physical space? 

The Process

Needs-based analysis and customer insights guide the design

  • WS needs-based and human-centered in its approach to cultivating responses to client requests and their subsequent problem-solving efforts.
  • We convened a series of video conferences with SICM principals. We began to identify sets of goals and sets of hindrances and aversions related to the shaping of a response with maximum satisfaction potential.
  • We isolated key attributes of the effort: execution time, execution cost, adaptability, accessibility, maintenance cost, avoidance of redundancy, among others. In order to satisfy such criteria, we needed to prioritize. 
  • The initial list of priorities: To minimize cost overall; to maximize accessibility to community; and to produce durable content.
  • We also concluded that: to satisfy all the main criteria, we needed to predicate our response on the existing web platform, already familiar to its established audiences. The creation of a dedicated web portal within the hosted web framework.

The Solution

A new portal was developed for access to virtual, online experiences

WebServes developed a unique web portal: AT HOME WITH SICM. It offered customized video content, downloadable resources, and chat sessions, all focused on remote activities, (esp. art projects and cooking sessions). WebServes offered content guidelines and optimization services to implement these web-based resources. The execution was very timely and efficient; and WS continued to provide support services during the Pandemic.

The Outcome

WS created a digital content framework and cultivated an online community for SICM that would otherwise be isolated and without access to the enriching resources afforded by the physical facility. The project built on SICM’s established value to a community. The impact was significant and built deeper and more sustainable relationships over this period to the present. Working quickly and efficiently, WebServes demonstrated a commitment to creative and technically effective responses in unprecedented times. 

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Since 2005, WebServes has helped nonprofits, small & medium businesses to amplify their causes across many sectors. Let us help you now!

All Saints Day School

All Saints is a mission-driven, independent Pre-K 3 to Grade 8 International Baccalaureate World School – committed to providing quality education while fostering holistic development in students. With a focus on academic excellence, character formation, and community engagement, the school aims to create a nurturing environment conducive to learning and personal growth.

Sector: Educational Institution | Location: Hoboken, NJ

WebServes' Integrated Digital Marketing Drives All Saints Day School WEB Traffic Growth

The Challenge

Navigating the Digital Landscape: Transforming All Saints Day School's Online Presence and Enrollment Strategy

All Saints Day School faced intense competition in the education sector, highlighting the necessity for an enhanced online presence, increased website traffic, and a substantial increase in student enrollment. Recognizing these challenges, the school sought assistance from WebServes to develop and implement a comprehensive digital marketing strategy. The task was not only to improve visibility but also to attract and retain prospective students and their families in a highly competitive market.

The Solution

Crafting Success: The Strategic Approach to All Saints Day School's Digital Transformation

WebServes embarked on a needs-based analysis and customer insights gathering phase to tailor a solution specifically suited to All Saints Day School’s requirements. Through a series of consultations and discussions, WebServes identified key objectives, obstacles, and preferences crucial for devising an effective strategy with maximum satisfaction potential. Attributes such as execution time, cost-effectiveness, adaptability, accessibility, and maintenance were meticulously considered. Prioritization was essential, focusing on minimizing costs, maximizing community engagement, and ensuring sustained impact. 

The Outcome

WebServes achieved a 141% increase in total traffic and a 102% increase in organic traffic in less than a year

WebServes’ efforts resulted in a significant digital transformation for All Saints Day School, driving increased website traffic, heightened online visibility, and most importantly, a notable boost in student enrollment. By strategically leveraging digital channels, the school successfully differentiated itself in a competitive landscape, attracting prospective students and cultivating deeper connections with the community. WebServes’ commitment to innovation and effective solutions played a pivotal role in achieving these outcomes, demonstrating its ability to drive tangible results in challenging environments.

Our Clients - All Saints Episcopal Day School

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Have a project in mind? WebServes has helped nonprofits & small businesses since 2005.

All Star Code

All Star Code is a non-profit organization dedicated to empowering young men of color with the skills, networks, and mindsets they need to pursue careers in technology and innovation. With a focus on fostering leadership, creativity, and community among its participants, All Star Code is committed to building a more diverse and inclusive tech workforce, where young men of color can thrive and contribute to innovation and economic empowerment.

Sector: Nonprofit Educational Institution | Location: New York City

Transforming Futures: How WebServes Powered All Star Code's Mission

The Challenge

Navigate the dynamic landscape of technology and education

ASC’s ambition to equip young men of color with the skills and mindset needed for success in tech comes with its own set of challenges. The organization required robust technological support from web production to backend web app development to streamline operations and deliver impactful programming. Ensuring scalability, reliability, and accessibility were paramount amidst the rapidly evolving tech landscape.

Since the inception of All Star Code (ASC), WebServes has been a steadfast ally, providing crucial technology services to fuel ASC’s mission of fostering economic opportunity for young men of color. This collaboration represents a fusion of vision and action, aimed at creating pathways to success.

The Process

Shaping Technology Responses to Real User Conditions

The collaboration between ASC and WebServes was not merely transactional but rooted in a shared commitment to empowerment. All Star Code was launched to close the opportunity gap between young men of color and the tech industry. From its inception, WebServes assisted All Star Code in evaluating its online presence to promote its nonprofit startup seeking to advance the professional lives of black youth in tech fields. WebServes created the original All Star Code web presence, online application, and social media integration. WebServes meticulously assessed ASC’s technological aspirations through iterative consultation and strategic planning. WS helped ASC assess its evolving web platform and programmatic framework and helped to architect and implement the backend systems for optimal performance.  

 

The Solution

Empowering Innovation

Harnessing the power of technology, WebServes devised tailored solutions to propel ASC’s initiatives forward. With a focus on user-centric design and seamless functionality, web production efforts yielded intuitive platforms for engagement and learning. Meanwhile, robust backend web app development ensured the scalability and resilience of ASC’s digital infrastructure. Technical support and ongoing consulting provided ASC with the confidence and agility needed to navigate the complexities of the digital realm.

The Outcome

The fruits of this collaboration are tangible and far-reaching. ASC’s ability to reach and empower young men of color has been amplified, thanks to the foundation laid by WebServes. From enhanced user experiences to streamlined system operations, the ripple effects of this partnership extend beyond digital realms into the lives and futures of countless individuals. Through collective innovation and unwavering dedication, ASC and WebServes continue to pave the way for a more inclusive and prosperous future for themselves and their tech mentees (and future entrepreneurs).

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Since 2005, WebServes has helped nonprofits, small & medium businesses to amplify their causes across many sectors. Let us help you now!

The Wright Group NY (TWG)

The Wright Group Logo

The Wright Group NY (TWG) is a prominent government relations firm based in New York, renowned for its exemplary service to the state’s nonprofit organizations. Ranked among the top 10 government relations firms in New York, TWG distinguishes itself by focusing exclusively on meeting the funding and program support needs of nonprofit entities across the state. With a commitment to empowering and advocating for these vital organizations, TWG plays a pivotal role in enhancing their effectiveness and impact within their respective communities.

Sector:  Government Relations | Nonprofit Client Services |Web Design and Development | Location: New York

Revolutionizing Nonprofit Support: The Journey of The Wright Group NY

The Background

In the vibrant landscape of New York’s government relations firms, The Wright Group NY (TWG) stands tall, earning its place among the top 10. Unlike many others, TWG has carved its niche by exclusively serving the funding and program support needs of New York State nonprofit organizations. With a commitment to empowering these vital entities, TWG embarked on a mission to enhance its outreach and support mechanisms.

The Process

Bridging the Gap in Digital Presence

As TWG set its sights on expanding its reach and efficacy, a significant challenge emerged: the need to strengthen its digital presence. While the firm excelled in its mission to support nonprofits offline, its online footprint required a significant overhaul. Recognizing the importance of a robust web platform in today’s digital age, TWG sought to revamp its website to better serve its clients and stakeholders.

The Background

Collaboration and Innovation

Enter WebServes, a trusted partner in the realm of web design and development. Engaging in a multi-year consulting endeavor, WebServes closely collaborated with TWG to lay the groundwork for the transformation ahead. Through intensive branding consulting sessions and meticulous content strategy planning, the teams worked hand-in-hand to conceptualize a website that would effectively convey TWG’s mission and services.

The Solution

A Digital Facelift

With a clear roadmap in place, the teams dove into the development phase, guided by a shared vision of excellence. WebServes leveraged its expertise in web design and development to craft a visually stunning and user-friendly platform for TWG. Emphasizing seamless navigation and compelling visuals, the new website emerged as a testament to TWG’s commitment to innovation and client satisfaction.

The Outcome

The culmination of this collaborative effort was nothing short of transformative. The newly launched web platform not only elevated TWG’s online presence but also revolutionized its ability to serve New York’s nonprofit community. With enhanced accessibility to resources, streamlined communication channels, and a refreshed brand identity, TWG emerged as a beacon of support for nonprofits across the state. Through the power of collaboration and innovation, TWG and WebServes had succeeded in catalyzing positive change and empowering New York’s nonprofit sector.

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Networks of Change

NOC_logo_2024

Networks of Change drives social progress by leveraging media and technology to mobilize communities. With a focus on diverse sectors like political reform and education access, they collaborate with global partners to develop tailored strategies tackling pressing issues. Their small core team, supported by top talent, is dedicated to providing accessible, reliable information that empowers local advocacy and fosters meaningful change.

Sector: Non-profit Organization | Location: Maryland

TRANSFORMING WEB PRESENCE TO END VIOLENCE AGAINST WOMEN

The Challenge

OVERCOMING DIGITAL OBSTACLES TO EMPOWER WOMEN

Networks of Change (NOC), a social justice organization, faced a challenge with an outdated website that hindered effective communication and engagement. The specific focus was on promoting their impactful project, “Ending Violence Against Women,” aiming to empower journalists to report on this sensitive issue accurately and ethically. The existing platform lacked the necessary features to direct traffic to and promote the use of the project’s guide, hindering NOC’s ability to achieve its project goals.

The Process

CRAFTING A STRATEGIC JOURNEY FOR DIGITAL TRANSFORMATION

WebServes (WS) addressed the identified needs by developing a comprehensive strategy with two key dimensions:

  • A carefully researched and implemented SEO strategy and framework.
  • Creation of a more robust, extensible web content platform by re-platforming the existing NOC web platform from Weebly to WordPress. 
  • Provide expanded public access, promotion, and support for Violence Against Women (VAW) project content.

 

The SEO strategy involved a multi-month plan, including onboarding, site review, strategy development, onsite optimization, adjustments, and ongoing monthly maintenance. It aimed to improve the website’s visibility, keyword rankings, and overall internet presence.

The Solution

THE TACTICAL APPROACH TO NOC'S DIGITAL EVOLUTION

WebServes conducted a thorough baseline audit for the SEO component, reviewed the website’s strengths and weaknesses, and implemented a comprehensive keyword strategy. Landing pages were optimized, and social media strategies were developed to reinforce SEO efforts. The plan also included ongoing adjustments, new content additions, and monthly maintenance to ensure sustained progress.

Simultaneously, WebServes collaborated with NOC to enhance web content components. NOC provided all content for web sections and promotional materials related to the “Ending Violence Against Women” project. Discussions were held to determine key content and target audience segments. The user experience and information architecture were also considered, with a critical review and assessment of target audience segments.

The Outcome

ACHIEVING SUCCESS THROUGH DIGITAL EMPOWERMENT

The collaboration between Networks of Change and WebServes resulted in a transformed digital presence that effectively promoted the “Ending Violence Against Women” (VAW) project. The SEO strategy significantly improved the website’s visibility, ranking, and overall performance. Landing pages were optimized, and fresh content was added regularly, ensuring a dynamic and engaging online presence. The website now serves as a comprehensive resource for journalists, contributing to the project’s goals of improving reporting on violence against women, increasing knowledge and skills, strengthening relationships, and enhancing public dialogue.

WebServes demonstrated its commitment to creative and technically effective solutions, aligning with the values of Networks of Change in its pursuit of human rights and journalists’ empowerment in combatting violence against women.

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Since 2005, WebServes has helped nonprofits, small & medium businesses to amplify their causes across many sectors. Let us help you now!