INTEGRATED DIGITAL MARKETING
COST EFFECTIVE PLANS TAILORED TO SUIT YOUR NEEDS
Integrated digital marketing for nonprofits refers to the strategic use of various online marketing channels and techniques to promote the mission, activities, and goals of nonprofit organizations. With limited resources, nonprofits face unique challenges in reaching their target audience and maximizing their impact. The goal of integrated digital marketing is to create a cohesive and effective online presence that reaches and engages the target audience while maximizing the impact of limited resources. This comprehensive approach principally leverages five tactics:
OUR PLANS
BASIC PLAN
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SEO Audit
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SEO keyword research/tracking
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50 keywords
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Landing page strategy
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Google Analytics analysis
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Monthly performance reports
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Time Committed = 15 hours/month
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$1,125 Monthly Cost - 6 month Min
ADVANTAGE PLAN
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Inc. all Basic Plan features
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100 Keywords
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Competitor and user analysis
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Google Ad Grants application (if needed)
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SEM account set-up
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2 monthly SEM campaigns - 1 platform
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Time committed = 25 hours/month
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$1,875 Monthly Cost - 6 month Min
PREMIUM PLAN
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Inc. all Basic & Advantage Plan features
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150 Keywords
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2 monthly SEM campaigns - 2 platforms
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Social Media
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Content Creation
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Email Campaigns
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Time committed = 90 hours/month
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$7,350 Monthly Cost - 6 month Min
Jumpstart your SEO Performance
You feel you have a good website, but it’s not drawing the volume or quality of traffic you wish. Perhaps the problem is that it’s not optimized for SEO. Your team lacks either the experience or the time to do this alone.
Is it expensive to have a third party optimize your website? You have little money to invest in marketing. Not if you select WebServes. For only $6,750, over six months WebServes will enhance your site, elevating your search engine ranking.
Is your content strategy designed to boost search engine ranking? After our initial audit of your site identifies opportunities for improvement, we will work closely with you to plan a strategy you can employ long term.
It’s not enough to publish valuable, relevant content. Search engines favor sites employing keywords that are both highly researched by audiences and unique (long tail). WebServes will identify 50 ideal keywords and ensure they are used on your strategic landing pages and in your metadata.
Search engines also reward sites viewed as authorities in their field. We will build links between your site and others in your specialty so that your organization is perceived as an expert by search engines.
Finally, our monthly performance reports will demonstrate you’re receiving the return on investment you desire.
Services you’ll receive:
- SEO audit
- 50 SEO keywords researched and tracked
- Landing page strategy
- Link building
- Google Analytics assessments
- Alt tag review and adjustments
- Metadata, title tag and description edits
- Monthly performance reports
Expand your Website Traffic
Your organization lacks the expertise or time to implement a search engine strategy. You understand that pursuing an SEO plan is the starting point for successful organizations, but that because of the competitiveness of rankings, organizations must pursue paid search to ensure a prominent listing on the first page of Google.
You’ve heard that through Google Ad Grants nonprofits receive $10,000/month in free search engine advertising (SEA). This is too good an opportunity to pass-up, but you need a third party to lead the SEA process from initiation to implementation.
WebServes will perform your Google Ad Grants application on your behalf, ensuring it’s successful. After setting-up your Google account, we’ll identify the keywords to bid on which will generate the highest return on investment.
Over the course of six months, we’ll execute two advertising campaigns/month. We’ll write the copy, structure the ads, and provide you with monthly performance reports demonstrating your ads are ranking competitively on the first page of results.
Because SEA results only extend as far as the size of one’s budget, WebServes will also implement an SEO program on your behalf. We’ll ensure your site employs best practices in achieving a competitive, organic search ranking.
Services you’ll receive:
- Google Ad Grants application (if needed)
- SEA account set-up
- SEA keyword analysis
- 2 monthly SEA campaigns
- SEO audit
- 100 keywords researched/tracked for SEO
- Landing page strategy
- Link building
- Google Analytics assessments
- Alt tag review and adjustments
- Metadata, title tag and description edits
- Monthly performance reports
- Competitor and user analysis
Achieve your marketing goals through a comprehensive approach. In addition to SEO (150 keywords) and SEA, you receive social media, content creation, and email marketing services. We write weekly blog articles and optimize them for SEO. This new content reinforces a social media strategy leveraging three platforms. We supply copywriting and design for two weekly social media posts and two monthly email campaigns. A strategic planning process guides all service implementation, and monthly reporting apprises you of your results.
REASONS TO CHOOSE WEBSERVES
Our diverse and capable team brings 40+ years of technical and design experience to your project.
We deliver the Right Information to the Right Audience at the Right Time.
We transform legacy websites into high performing, modern and responsive websites.
We show commitment in unprecedented times.
We go above and beyond to support your cause.
We amplify your voice and promote your causes on the web and beyond.
